Creative Director · Brand Designer · Marketing Lead

Brands built
to spread.

I concept, design, edit and animate the content that sells a brand: product launches, campaigns, short-form video, packaging, and the online stores they point to. 8+ years with consumer brands, fintech and startups, in English and Spanish.

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8+years in brand and marketing
40+product and token launches
5K+users reached by one campaign in a month
25+product demo videos for one app
Brand & e-commerce lead · 2020 to now

La Lupe Perú · from bag to checkout

Rebrand · Packaging · Video · Online store

A Lima brand of gourmet chocolate, cappuccino, mocaccino and Peruvian specialty coffee. I led the rebrand, from a generic cup stamp to an illustrated abuela mark, and built everything on top of it: packaging and labels, product visuals, short-form video for Meta and TikTok, and the online store I designed and built, with card, Yape and Plin payments and delivery across Lima.

Rebrand Old identity, new mark, and the variant system behind it
Before the rebrand: kraft pouches with a generic coffee cup stamp logo
BeforeGeneric cup stamp on stock pouches
After the rebrand: the illustrated La Lupe abuela logo in full color
AfterThe illustrated abuela mark
Nine versions of the La Lupe logo: full color, red, gold, brown, outline, filled, black and reversed
Variant systemColor, mono, outline and reversed
Product, packaging & video Tap a video to watch it with sound
The La Lupe range: a black specialty coffee bag and kraft bags of chocolate, mocaccino and cappuccino, with brewing gear and drinks
The full rangeSpecialty coffee plus the chocolate, mocaccino and cappuccino line, one visual system
PRODUCT FILM
Bean to bagOne-take product film
Black La Lupe specialty coffee bag floating among coffee beans on a warm background
Specialty coffeeLaunch product visual
LAUNCH
Specialty coffee spotCinematic launch spot
La Lupe specialty coffee label with origin map and tasting notes
Coffee labelOrigin map, tasting notes, roast
Hand holding a La Lupe coffee bag next to a cup of black coffee
In handSocial product shot
Hot chocolate with whipped cream next to a La Lupe chocolate bag
ChocolateProduct and serve scene
Online store lalupeperu.com ↗
La Lupe website homepage: gourmet coffee shop at home, with a chocolate bag and mug
StorefrontDesigned and built from scratch, mobile-first
La Lupe mobile shop with product cards and prices
Mobile shopVariants, cart, coupons, delivery zones
WALKTHROUGH
Checkout flowCard, Yape, Plin or cash on delivery
Growth & creative lead · Oct 2025 to now

Encrypto · product video for a payments app

Campaigns · Motion · 3D · Social

A self-custody crypto payments app. I lead growth and creative with the founders: campaign films, the brand identity and mascot, 25+ product demo videos on a 3D phone rebuilt from the real app UI, and bilingual social content, all inside the payment partners' compliance rules.

Campaign films Tap a video to watch the full cut
SPOT
Dress greenFitting-room spot
SPOT
Be like ChadTap-to-pay checkout spot
LAUNCH
5,000 already inWaitlist countdown film
SPOT
Send more than moneyPayments with a message
SOCIAL
Be honestPersonality post, 9:16
Motion & 3D product demos Built from the real app UI
SPOT
Your crypto, frozenSpectacle spot, 9:16
FEATURE
Found itFeature launch, transaction search
DEMO
Send money like a textApp demo on a 3D phone
QUOTE FILM
Paper hands pay twice3D motion quote film
3D
One screenExploded 3D view of the app
Freelance · 2026

Fortuna · data stories as a brand

Identity · Content system · Motion

A Polymarket trading terminal that lives in Telegram. I took the brand from zero to launch-ready: positioning, content voice, six content pillars, and a daily data-story format for X and Telegram. Every number is verified at the source before it ships.

PRODUCT FILM
Product presentationSix features, one walkthrough
Data story about a trader who made 85 million dollars on Polymarket
Tape Replay 001Data-story format
PRODUCT DEMO
Product demoCaptioned tablet walkthrough
Fortuna X header banner
X headerBrand banner
Zero365 studio & freelance · 2018 to 2025

Characters · mascots, stickers & game art

Mascots · Sticker packs · Game art · Animation

Six years as designer, then creative director, leading a team of 5+ designers at a marketing studio: mascot systems, character branding, sticker packs, emotes and game art for 40+ launches, including Superverse, Arkham, Injective, Waves and Kava Labs. Characters designed to be shared and remixed, not just to sit in a style guide.

Danuki game scene illustration
DanukiGame scene illustration
LAUNCH FILM
DanukiNFT announcement film
Sticker packs Emote and sticker sets for crypto and gaming communities
Nine PWR stickers: a black cube mascot flexing, wearing a crown, holding a SAFU shield, relaxing in a bath and more
PWRCube mascot sticker pack
Nine Ginza Gaming cat stickers: gaming headset, laughing, shocked, coffee, bonk, party, heart, sunglasses and chef
Ginza GamingCat mascot sticker pack
Nine Zero stickers: a hooded figure with a green pixel face as a samurai, boxer, doctor, bodybuilder and more
Zero365Studio mascot sticker pack
PnL cards Shareable trade cards for Unit 01
Unit 01 PnL card: $F/ACC, 54.2x, with a hooded character on a green background
$F/ACCPnL share card
Unit 01 PnL card: $FEAR, 173.4x, with a hooded character and green crystals
$FEARPnL share card
Selected builds

Web · sites & product

UI · Landing pages · Demos

Sites and product surfaces designed and shipped end to end: a services site with a mobile quote flow, and a pre-launch wallet product demo. Also a 145-artboard design system for a social game app, under NDA and available on request.

Social media services agency website
SMHServices site with quote flow
SMH mobile quote flow screen
SMHMobile quote flow
APP DEMO
Freedom WalletPre-launch product demo
Process

How I work

Idea before pixels

Every piece starts from a concept and a hook: what makes someone stop scrolling, and what they should feel or do next.

Made for the feed

Formats, pacing and copy built for how Instagram, TikTok, X and Telegram rank and spread posts, then revised on real engagement.

Studio volume, one person

Custom render pipelines and AI tools speed up production. Concept, design, edit and the final check stay in my hands.

Checked before it ships

Every number, claim and compliance rule verified at the source, and every brand's guidelines respected down to the type.